The big picture of social media jobs -- Seeing yourself in a social media job -- Key social media concepts you should know -- Roles in social media revealed -- Foundation of social media education -- Making your own way -- Knowing your social media tools -- Life as a social media consultant -- Working as an in-house social media specialist -- Living on the edge with a start-up -- Starting your own social media company -- Building your network and your brand -- Creating a winning résumé -- Preparing to nail your interview -- Becoming a star employee -- Creating reasonable expectations -- Getting ahead -- Getting a job even if you have one -- Ten social media best practices -- Avoiding ten common social media job mistakes -- Ten ways to stand out from the crowd -- Top ten social media resources.
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